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As a blogger or online business owner, you know how crucial it is to collect emails from your website visitors. While forms can help, landing pages are even more effective at converting readers into email subscribers.
But designing a landing page on your own is difficult and time-consuming. Fortunately, there are landing page builders that save you the trouble of creating landing pages manually.
I’ve reviewed the best landing page builders that will help you convert web page visitors into customers. If you’re seeking to generate leads online, one of these landing page builders can help you carry out a successful digital marketing campaign.
What to look for when choosing the best landing page builder
When choosing the best landing page builder for your online business, these are some of the top features to look out for:
- Ease of use: A good landing page builder should be able to accommodate beginners and pros alike. It should be easily customizable even by users with no coding experience.
- Design: The best landing page builders have multiple templates and tools to help you create beautiful landing pages with a seamless user experience.
- Value for money: Look for a landing page builder that has the unique features and tools you want at a reasonable price.
- Integration: The best landing page builder for your blog should integrate with other online marketing tools, platforms, and software.
- Special features: Some landing page builders have special features like heat maps to track engagement, integration with webinar platforms, and custom domain names. Think about what’s most important to you before choosing a landing page platform.
11 best landing page builders for your blog
Now let’s take a look at the best landing page builders for designing high-converting landing pages on your website.
1. Leadpages
LeadPages is a feature-rich landing page builder that I love to recommend to bloggers due to its affordable pricing. It comes with a built-in payment system, which enables your visitors to make purchases conveniently.
With LeadPages, you can easily design a landing page in minutes using its templates, widgets, and tools. It’s also easy to integrate LeadPages with other useful marketing tools, such as Zapier.
Pros
- Drag-and-drop functionalities to make landing page design easy
- Plugins, widgets, and form creation for your landing pages
- Mobile-optimized
- Lots of landing page templates for you to choose from
- Allows for A/B testing (comparing multiple versions of web pages so you can figure out which landing page converts best
- Integrates easily with WordPress
Cons
- You must provide your credit card information before beginning your free trial
- Some templates are not available for free
- Customization options may be more limited than some other landing page builder software
Pricing
The standard LeadPages’s plan is the most affordable at $27/month. It includes one site, free hosting, and a free custom domain.
The Pro plan goes for $59/month and can accommodate up to three sites. The Advanced plan is the most expensive, but can accommodate up to 50 sites.
2. Unbounce
Unbounce is one of the best landing page builders that you can use to increase your post-click conversion rates. It has a very easy-to-use user interface and a drag-and-drop editor that helps you build a landing page quickly.
Unbounce also comes with an analytics page to monitor your conversion rates. Plus, it lets you customize the design of your landing page to achieve a mobile-friendly look.
Pros
- Allows high-quality A/B testing
- Has WordPress integration
- Allows page cloning and editing
- Has dynamic text replacement that helps in the personalization of ads and landing pages
- Has call-to-action overlays
Cons
- Unbounce tends to be best for more advanced users; if you’ve never built a landing page, you might have a tough time navigating or getting the most out of this tool.
Pricing
For $80/month, you can subscribe to Unbounce’s Launch plan if you’re just getting started with landing pages. For $120/month, you’ll have access to the Optimize plan, built to increase your conversion rates.
And for $200/month, you can subscribe to the Accelerate plan that guarantees up to 2,000 conversions. The most expensive plan is the Scale plan, which goes for $300/month, and guarantees up to 3,000 conversions.
Ready to try Unbounce? You can score 20% off your first three months or 20% off of one year if you sign up through my Unbounce affiliate link.
3. Instapage
Instapage has tons of templates that you can use to create impressive landing pages with no coding experience. You can easily design a landing page with Instapage’s drag-and-drop features.
Instapage is an excellent landing page builder for marketing agencies, small business owners, and blogs.
Pros
- Easy-to-use tools and user interface
- Drag and drop features
- Provides analytics and lead list reports
- Codeless integration
- 200+ landing page templates
- Built-in heat maps to track your conversions (visual representations of data)
Cons
- The basic plan does not come with A/B testing or heat maps.
Pricing
Instapage’s most affordable plan is the Optimizing plan, which costs $149/month. It comes with unlimited conversions, 30,000 unique visitors, and five workspaces with up to five team members.
If you want extra features such as 1:1 ad-to-page personalization, editable global blocks, audit logs, and more, you’ll have to subscribe to a Custom plan, which starts at $200/month.
4. Hubspot
Hubspot has several useful landing page creation tools. You can combine it with Hubspot’s free CRM (customer relationship management) and make it your all-in-one solution when creating a landing page.
Hubspot’s free CRM automatically tracks customer interactions across the web. This includes emails, calls, and social media. Hubspot’s tools are flexible and easy for beginners with no coding experience.
Pros
- Great customer support
- A/B testing features
- Interactive editor
- Useful plugins and amazing templates
- Mobile-optimized
- Easy to personalize
Cons
- The basic plan has limited features compared to the higher-tier plans
Pricing
Hubspot allows new users to register and access their marketing, sales, and CRM tools for free. If you’re on a budget, you can use the free plan and Hubspot resources to generate new leads until you’re ready to upgrade to a paid plan.
For $45/month, you can subscribe to the Starter plan, which is the cheapest tier. For $800/month, you’ll get the Professional plan, which offers up to 300 workflows.
The Enterprise plan goes for $3,200/month; it’s the most expensive plan and offers up to 1,000 workflows. Here’s a quick look at the features of each Hubspot plan:
5. Landingi
Landingi is a flexible platform dedicated to converting digital marketing campaign traffic into potential customers. It enables you to create landing pages and carry out A/B tests even if you’re a beginner.
You can create a landing page using the Landingi platform within minutes thanks to its drag-and-drop editors and beautiful templates.
Pros
- Built for users with no programming experience, which makes it ideal for many beginner bloggers
- Has A/B testing
- Has SaaS integration tools
- Allows customization
- Has drag and drop editors
- You don’t need a credit card to sign up for the free trial
Cons
- The basic plan has limited features compared to the paid versions
Pricing
Landingi’s Create plan is the most affordable at $55/month. This plan is ideal for small business owners and local companies.
The Automate plan costs $79/month and is suitable for professional marketers looking to increase conversions and get leads at each stage of the marketing funnel.
The Agency plan is the most expensive; it costs $149/month and can accommodate 30 custom domains. Note that you can start a 14-day free trial before upgrading to a paid plan.
6. Wix
With Wix, you can create a landing page easily at a low cost. You just need to sign up, select a template, add buttons and forms, and hit publish. Wix is a well-established landing page builder, with more than 25 million users globally.
Pros
- Has 30+ free, professionally designed templates
- Easy to build and launch
- Comes with different types of landing pages to choose from
- Allows for integration with other relevant tools for blogging
- Easy to customize for a mobile friendly layout
Cons
- Basic plans have limited bandwidth and storage options
Pricing
Wix’s cheapest plan is the Connect Domain plan, which costs $4.50/month. The Combo plan goes for $14/month and is ideal for personal use.
Freelancers and entrepreneurs may prefer the Unlimited plan, which costs $18/month and is ideal for blogging.
There’s also a VIP plan that goes for $39/month, and comes with first-priority customer support. Wix offers a 14-day free trial to give you some time to choose the plan that suits your budget.
7. Lander
Lander is an affordable landing page builder with premium features. It is excellent for beginners with no coding experience because of its drag-and-drop functionality, and is trusted by more than 1.5 million customers.
Pros
- Has dynamic text replacement that helps in the personalization of ads and landing pages
- Allows for A/B testing
- Allows for integration
- Provides analytics and lead list reports
- Has lots of ready-made templates
Cons
- It comes with limited customization options
Pricing
Lander has a basic plan for small businesses and a professional plan for in-house marketers. The Basic plan costs $16/month and supports up to three custom domains, while the Professional plan costs $83/month and accommodates 10 domains.
Just like Wix, Lander also comes with a 14-day free trial to give you time to find the right plan for you.
8. GetResponse
GetResponse is a multi-faceted platform with drag-and-drop functionalities and mobile-friendly themes. You can easily integrate a GetResponse landing page with marketing products from Shopify, Etsy, or BigCommerce. This option is ideal if you sell products or services on your blog.
Pros
- Easy to use
- Has built-in analytics (this provides detailed reports about user activity on your blog)
- Allows for integration with other tools and platforms
- Has tons of stock photos and templates
- Offers A/B testing
Cons
- GetResponse is not specifically built to create landing pages
Pricing
The Basic plan costs $15/month and has one sales funnel. Its popular Plus plan costs $49/month and has five sales funnels.
The Professional plan, on the other hand, costs $99/month and has unlimited sales funnels. With GetResponse, you can enjoy a 30-day free trial.
9. Wishpond
Wishpond has a unique approach that allows users to either create landing pages themselves or outsource the job to a team of designers and project managers. Along with its landing page builder tools, Wishpond has other functionalities, including social content and pop-ups in its most basic package.
If you don’t have coding experience, you can use Wishpond’s drag-and-drop editors to create beautiful landing pages. And if you do have experience in coding, you can create or customize your landing page with HTML and CSS.
Pros
- Unlimited landing pages
- Great user interface optimized for conversions
- Marketing automation features
- Allows for integration with WordPress, Shopify, LiveChat, MailChimp, and more
- Mobile-friendly
- Has A/B testing
- Has a free trial
Cons
- Wishpond is not specifically built to create landing pages
- The basic plan has limited features
Pricing
Wishpond is probably not the best landing page builder if you’re on a budget. Its pricing starts at $69/month, which is fairly expensive compared to some of the other landing page builders on this list.
10. Ucraft
Ucraft is specifically built for people who want beautifully designed websites. With Ucraft, you can use the drag-and-drop editor to create retina-ready blogs without any coding skills.
Ucraft also has several templates and design tools to help you launch your landing page in minutes.
Pros
- Has highly-rated customer support service
- Comes with plenty of design tools
- Has drag-and-drop functionalities
- The free trial option does not require your credit card details
- Has a free version
Cons
- Does not support A/B testing
Pricing
Ucraft offers a free plan that allows you to design up to 15 pages. If you want to bump up your number of pages, you can opt for a paid plan, which starts at just $10/month.
11. ClickFunnels
ClickFunnels is another software that can help you building landing pages, but it doesn’t stop there. It’s primarily used for creating sales funnels, and its tools help you create landing pages, membership sites, product launch pages, and more.
Its highest tier plan even lets you create your own affiliate program. If you’re looking for software that helps you guide visitors through your entire sales funnel, ClickFunnels could be a good match.
Pros
- Helps you create a high-converting sales funnel
- Has multiple plugins and templates
- Easy to use
- Has A/B testing
- Comes with a 14-day free trial
Cons
- May offer more features than you’re looking for, depending on your needs
Pricing
The cheapest ClickFunnels plan goes for $97/month, while ClickFunnels Platinum goes for $297/month. The most expensive plan is the TwoCommaClubX plan, which costs $2,497/month.
Creating the best-converting landing pages for your website
Choosing the best landing page builder is vital for improving your conversion rates and getting more leads. While a pop-up can help you collect email subscribers, landing pages are shown to be far more effective at converting readers into email subscribers.
With one of the landing page builders on this list, you can design a beautiful and effective page that gets your readers to act quickly. This first stage of your sales funnel is crucial, so make sure you’re putting as much thought and care into it as you are the rest of your website.
Are you looking for the best email marketing software to communicate with your subscribers? Head to this list of the best email marketing platforms for blogs and online business owners.
