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LinkedIn has over 500 million members, with up to 40% logging into their accounts daily. It’s one of the most important platforms for establishing your professional presence and growing your network online.

And since a whopping 85% of jobs are filled via networking, it’s crucial to optimize your LinkedIn profile when you’re hunting for a job. With the right messaging and content, you’ll be able to connect with potential clients and businesses that are right for you.

Top LinkedIn profile tips for remote workers

So, how can you craft an impressive LinkedIn profile that will you get a remote job or freelancing gigs? Keep reading for our top LinkedIn profile tips.

1. Grab attention with a strong headline

Headlines are one of the most important parts of your LinkedIn profile. LinkedIn search results are based on headlines, so incorporating keywords into yours is essential for increasing your visibility.

Plus, coming up with a creative headline will help you stand out from the competition. Think about how you can spice up your headline to be unique and appeal to potential hiring managers.

When writing your headline, consider these questions:

  • What do you want your next job to be?
  • Who’s your ideal client?
  • What is your value proposition?
  • How can you showcase your specialty?
  • How can you stand out from the crowd?

Here are a couple of examples:

Turn “Blogger” into “Dedicated Blogger with a Passion for Storytelling”

Turn “Digital Marketer” into “Digital Marketing Pioneer | World Traveler | Helping Clients Connect With Their Audiences”

2. Tell a compelling story in your summary

Your summary is another crucial part of a stand-out LinkedIn profile. Think of it as your elevator pitch to potential clients or hiring managers.

Similar to a cover letter, you’ll want to summarize your skills, experience, and career accomplishments. This is where you can also highlight your experience as a remote worker.

When hiring remotely, companies often look for people who have experience telecommuting or have the right skill set to succeed in a remote role (e.g., work well independently, strong communicator, etc.).

Make sure to showcase your remote work experience and skills, along with your professional experiences and achievements here.

These LinkedIn profile tips can help as you write your summary:

  • You can write in either first or third-person. First-person has become increasingly popular as it conveys a more personal tone.
  • The perfect summary should be between three and five paragraphs. You can incorporate bulleted lists for your skills or qualifications as well.
  • Avoid overused words and jargon such as strategic, synergy, and leverage. For a complete list of words you need to scrub from your summary, check out this article from
  • Always finish your summary with a strong call-to-action. You can either include information on how to get in contact with you or point readers towards your personal website or portfolio.
  • Position your summary at the top of your LinkedIn profile. It should be the first thing people see under your headline and profile picture.
  • LinkedIn recommends using remote-friendly keywords in your summary. Incorporate remote-friendly skills like independent work, time management, and strong communication in combination with remote-specific technology, such as Slack, Google Drive, Zoom, or GoToMeeting.

linkedin profile tips

3. Highlight your best work with a portfolio

Just like every math teacher you’ve ever had said — you need to show your work.

Take full advantage of the LinkedIn portfolio features in your summary or in the work experience sections. You can upload PowerPoints, PDFs, videos, and links to your website.

Pick some of your best work, and show it off. Build your credibility, grow your audience, and display all the amazing work you’ve done!

4. Show off with endorsements and recommendations

In the LinkedIn world, endorsements and recommendations are like five-star Google reviews. Yet so many people overlook the importance of this section.

Ask your clients to write a recommendation for you on your LinkedIn profile. If you scroll down to that section, there is a button that says “Ask for a Recommendation” and it will send the invite on your behalf. Perhaps you can write a recommendation for them in return.

If a testimonial seems like a big ask for clients, you can also ask them to endorse your skills. Once you’ve listed your top skills, any employers, clients, co-workers, or friends on LinkedIn can endorse you. Keep these skills up to date as you continue to grow in your career.

5. Impress with a professional-looking profile picture

Your profile picture can make or break someone’s first impression of you. LinkedIn isn’t Facebook or Instagram; you should use a professional-looking headshot on your profile.

Here are some quick LinkedIn profile tips for your profile picture:

  • Use a solid background or stand in front of something with minimal distractions. The focus should be on you, not on the background.
  • Don’t go with a selfie. You don’t need to hire a professional photographer — a well-lit smartphone picture can do the trick. Just make sure someone takes the photo for you.
  • Dress for success. Even if you rock yoga pants and oversized tees on the daily, you’ll want to dress up a bit for your picture.
  • Crop the image just below your shoulders. Avoid full body shots because they’ll appear too small.
  • Avoid altering the photo too much. Your profile picture isn’t where you want to show off your Photoshop skills. You’ll want to appear natural and approachable, so avoid the crazy Instagram filters.

Bonus tip: Stay active on LinkedIn

What’s our final LinkedIn profile tip? Stay active on the platform! LinkedIn isn’t a one-and-done kind of place.

Check back in with your profile once a month or so to refresh it with new recommendations, skills, portfolio items and more. If you want to stand out on LinkedIn, you’ll need to give your profile some TLC.

By being thoughtful about how you incorporate your brand and story into your profile — as well as staying active on the platform — you can grow your network and move much closer to a great remote job.