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When I learned about social media marketing tool Missinglettr, I knew I had to write a Missinglettr review. This innovative software turns your blog posts into social media posts so you don’t have to. With just a few clicks, this game-changing tool creates drip campaigns that will fill your social media calendar for an entire year.
If you’d like to up your social media game while doing a whole lot less work, read on to learn how Missinglettr can help. In this Missinglettr review, I’ll talk about:
- What is Missinglettr?
- Missinglettr features
- Pros and cons
- Pricing (with my exclusive discounts)
- How to sign up for Missinglettr
- Frequently asked questions (FAQ)
- Final thoughts
Missinglettr review: What is Missinglettr?
Missinglettr is a tool that helps you create dozens of social media posts with a single click. In fact, this tool can curate a full 12 months of high-quality social media posts out of every blog post you publish.
Repurposing older content like this is a great way to keep your social media channels active, boost engagement and increase your traffic.
Missinglettr uses natural language processing to scan your blog, identify essential highlights, and create social media campaigns. Don’t worry, you’ll have a chance to preview and edit all your posts (both text and images) before they get published on your social media channels.
In particular, Missinglettr can create posts for,
This tool is tailored for bloggers and content creators, allowing them to create, discover, manage and share great content. If you’re looking for an easy and affordable way to streamline your social media marketing, Missinglettr is definitely worth checking out.
Features of Missinglettr
Let’s take a closer look at Missinglettr’s unique features, including drip campaigns, content curation, social media scheduling, and analytics.
Drip campaigns
One of Missinglettr’s best features is its drip campaigns. Missinglettr’s AI can create an automatic 12-month long drip campaign out of each and every blog post on your site.
With a single click, you can fill your content calendar for a full year. Not only will you have your social media posts scheduled, but you can also consistently breathe new life into older blog posts that otherwise might be forgotten.
According to the company, it “intelligently analyses your blog posts, chooses the best content and then pairs them with trending hashtags and branded imagery — all designed to help drive more organic traffic out of the post you’ve already created.”
Once approved, the drip campaign will consistently post on your social media channels on autopilot without you having to lift a finger.
Content curation
Missinglettr’s Curate feature helps you find valuable content in your niche and makes it easy for other businesses to share your content.
Instead of having to track down trending content in your industry, Curate does the heavy lifting for you. Plus, when you share your own content in its Curate library, other businesses can find and share your posts.
This Curate feature helps you connect with other content creators in your niche, grow your audience and boost engagement. Plus, finding out what’s working for others is sure to spark ideas for your own website.
Built-in calendar with campaign scheduling
Missinglettr has a built-in calendar that you can use to schedule posts, review your drip campaigns, monitor curated content, and more.
This multi-purpose calendar is intuitive to use, with its drag-and-drop feature for scheduling, reviewing, editing, and creating content.
Analytics
Missinglettr provides analytics so you can track and analyze the success of your campaigns. You can look at such factors as,
- New followers
- Number of likes
- Number of comments
- Post reach
- Number of impressions
- Posts published
The analytics feature integrates with Instagram, Twitter, Facebook, and LinkedIn to give you a clear understanding of,
- The best time to post on your social media channels
- The kind of content that your followers love
- The geographical location of your followers and how they interact with your posts
Brand customization
Every social media post that Missinglettr creates is customizable and designed to match your brand. You can make sure that your social media posts align with your brand’s voice, style, and personality before sharing them with your audience.
Client collaboration
Missinglettr’s client collaboration feature is best for agencies (or bloggers running an agency). It allows you to invite your clients to the platform to collaborate on content and social media campaigns.
Stock image library
The visuals you use are crucial to your success on social media, especially visual-heavy platforms like Instagram. Missinglettr comes with thousands of royalty-free images to help make your campaigns a success.
Custom link shortener
Missinglettr’s link shortener automatically shortens your links before sharing them on social media. Not only does this look better for your audience, but its custom links also connect to its analytics feature to give you important insights.
When a reader clicks on the shortened link, the tool records the click and fetches information such as the location of the reader, number of clicks, and other audience insights.
Medium.com integration and automatic reposting
Established in 2012, Medium is one of the world’s largest publishing platforms, boasting over 100 million monthly active users. It’s free to create a Medium account and share your blog posts on there. Doing so can help you grow your audience and build traffic back to your site.
If you have a Medium account, Missinglettr can automatically repost your blog posts on there. You won’t need to do any reposting yourself; the platform will do it for you.
Pros and cons of Missinglettr
Like any other online tool, Missinglettr has both pros and cons. Here’s a summary of both the good and not-so-good parts of this social media marketing tool.
Pros
- Saves you a lot of time and effort by automatically creating social media campaigns from your blog posts
- Breathes new life into older posts by re-sharing them throughout the year in a variety of formats
- Integrates with major social media platforms, particularly Facebook, Twitter, Instagram, and LinkedIn
- Plans your social media content for up to a year
- Helps you find valuable content in your niche and share your content with a wider audience
- Automatically reposts your blog posts on Medium.com
- Gives detailed analytics into your social media campaigns so you can figure out what works best for your audience
- Has a free plan that’s actually free for life
- Offers pro plans that come with a 14-day free trial, no credit card needed, and you can cancel anytime
Cons
- Only integrates with four social media platforms at this time
- Some users say there isn’t always enough variety in the posts that it creates
- Some users say that Facebook posts require a few extra steps
- Does not offer live chat support
Missinglettr pricing
Missinglettr comes with a completely free plan, as well as paid plans. Its free plan allows for one workspace, one social profile and up to 50 schedule posts.
If you’d like more options, you can upgrade to the Solo plan, which costs $15 per month when paid annually. The solo plan allows for three social profiles and 500 scheduled posts.
Another option is the Pro plan, which allows you to have nine social profiles and 3,000 scheduled posts for $49 per month when paid yearly.
Agencies with custom needs can also contact Missinglettr’s team for a custom enterprise plan.
As an affiliate for Missinglettr, I’m also excited to provide a special discount for its pro plans. If you click on my exclusive Missinglettr link, you can get either:
- 30-day access to Missinglettr Pro + Curate for only $5, or
- 50% off any plan for the first three months
As mentioned, you can also try the free plan or a 14-day free trial of the paid plan to see if you like this platform.
How to sign up for Missinglettr
If you’ve read through this Missinglettr review and are interested in trying it out, you can start by heading to the Missinglettr website.
Click on the Get Started button on the top right corner of the home page. Then, provide your first name, email address, and passport.
Accept the terms of service, and click Create My Account. You’ll receive a confirmation email right away.
After opening the confirmation email, click on Take Me To My Dashboard. In the new window, provide your brand’s name, connect your social media profiles, and then click next.
You’ll be redirected to your dashboard to complete the signup process. Once you’re done setting up your account, you can start to create your social media campaigns for the next 12 months.
Missinglettr FAQ
Still have questions about Missinglettr? Hopefully these answers to the most frequently asked questions will help.
How many social media accounts can I connect to Missinglettr?
As of May 2021, Missinglettr supports four social media platforms: Twitter, Facebook, Instagram, and Linkedin.
How does Missinglettr count social media profiles?
Every social media destination you add on Missinglettr counts as a profile. Your Instagram account is one profile, as is your Twitter account and LinkedIn profile.
However, your Facebook account could contain multiple profiles. Missinglettr counts a Facebook page as one profile, and a Facebook group as another.
In other words, if you need to link your Facebook page and group to your Missinglettr account, they will count as two profiles.
So, if you sign up for the free plan, which allows only one social media profile, you cannot add any other page because the Facebook page already counts as one.
As you can see, the free plan could be quite limiting compared to one of the upgraded pro plans.
Will Missinglettr post on my social media without my permission?
Missinglettr does not post on your social media profiles without your permission.
To recap, here’s what it does:
Missinglettr’s AI scans your blog and identifies essential points worth sharing on social media to generate traffic. It then structures the content with engaging text and an image and gets it ready for publishing.
After structuring, it lets you review and make changes if necessary before sharing the posts on your social media channels.
How can I contact Missinglettr?
You can contact Missinglettr via its chat feature on its website or by emailing hello@missinglettr.com. The team is based out of the UK, so it typically works UK hours.
If you’re in a different time zone, expect to hear back from the Missinglettr team when its offices reopen during its normal working hours.
You can also check out Missinglettr’s Help Center to find answers to your questions.
Missinglettr review: Final thoughts
Missinglettr is an exciting, relatively new tool for bloggers and content creators. It can take a ton of the work and effort out of planning your social media calendar and creating content for your channels.
Plus, it’s a great way to repurpose older blog posts and keep them in front of your audience. Thanks to its free plan and generous free trial, I recommend it to any blogger looking to streamline their social media marketing.
Remember, you can also use one of my exclusive discounts if you decide to sign up:
- 30-day access to Missinglettr Pro + Curate for only $5, or
- 50% off any plan for the first three months
Happy posting!
