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Moosend is an all-in-one email marketing platform for bloggers and business owners. This Moosend review explains more.
Moosend is a popular email marketing platform that stands out for its automation, user-friendly tools, and affordable pricing. It’s an all-in-one marketing tool that offers email services, lead generation, and detailed analytics.
With the help of Moosend, you can design personalized emails, build your list, and nurture relationships with subscribers on autopilot. Whether you run a blog or e-commerce business, Moosend can help you grow your fan base and boost sales.
Plus, Moosend offers affordable pricing based on the size of your subscriber list. It even has a “free forever” plan for up to 1,000 contacts that includes unlimited emails.
This Moosend review discusses everything you need to know about this state-of-the-art email marketing tool, including its key features, pros and cons, pricing, sign up process, and more.
- What is Moosend?
- Key features
- Pros and cons
- Pricing
- Customer support
- How to sign up for Moosend
- Final thoughts
Moosend review: What Is Moosend?
Moosend, which was recently acquired by digital experience platform Sitecore, can help you grow your email list, set up automated email sequences, design forms and landing pages, and generate leads. With its detailed reporting and analytics, you can continuously improve your email marketing campaigns.
This platform is great for bloggers who are looking for a straightforward way to get subscribers and communicate with their list. But its more advanced features will also appeal to experienced email marketers and e-commerce business owners who are looking to personalize their email marketing approach.
Let’s take a closer look at Moosend’s key features so you can see if this platform is right for you and your business.
Key Moosend features
Drag-and-drop editor
Moosend’s drag-and-drop editor lets you design email newsletters, subscription forms, and landing pages easily. You don’t need any design or coding experience to create beautiful emails.
You can create these emails, forms and landing pages from scratch, or use one of Moosend’s templates. Don’t worry, you can customize all the templates to match your site’s colors and branding.
Form builders
Moosend’s form builder feature lets you build modern forms to capture your website visitors’ emails. Types of subscription forms include:
- Pop-ups
- In-line forms
- Floating bars
- Floating boxes
- Full page forms
Moosend’s forms are also highly customizable. You can choose where to display them, even selecting specific,
- Pages
- Devices (e.g., mobile, tablet, or desktop)
- Countries
- Cities
- Operating systems
This level of customization allows you to personalize your email marketing campaigns to your customers.
Landing page builders
Landing pages tend to have even higher conversion rates than forms. With Moosend, you can easily design gorgeous, high-converting landing pages, either from scratch or with Moosend’s ready-made templates.
Again, these landing pages use an easy drag-and-drop editor. They are ultra-fast, responsive, and come with exciting features, such as custom fonts and countdown timers to create urgency.
Marketing automation
Automation is arguably the most important feature of an email marketing tool. With automation, you’re basically letting the platform do the marketing work for you on auto-pilot.
With Moosend’s visual workflow builder, you can create automated workflows like welcome email series and abandoned cart sequences.
You can design your own automations or use one of Moosend’s pre-made “recipes,” which includes a series of triggers and actions that are already set up to maximize conversions.
Check out Moosend’s automation page to learn more about how to create custom workflows for your business.
A/B split testing
To test the success of your campaigns, you can create A/B tests within Moosend. Basically, you can send out different versions of campaigns to a test group of subscribers and analyze which one performed better.
Once you find the winning variation, you can then send it out to your full list. Moosend lets you A/B test both subject lines and email campaign content.
Data analytics
The best email marketing campaigns are data-driven. Moosend offers advanced reporting and analytics to help you track campaign performance.
You can track data such as,
- Email open rate
- Bounce rate
- Subscribes and unsubscribes
- Conversions
This insight is crucial for understanding your audience and improving your email marketing campaigns.
Data importation
If you have data stored locally or in a different email marketing platform, you can easily import it into Moosend by either copy/pasting the file or importing it as a CSV or Excel doc.
Segmentation
Moosend offers segmentation options to divide your audience into targeted groups and create personalized campaigns for your subscribers.
For instance, you could segment your subscribers based on factors like,
- Physical location
- Behavior on your blog
- Purchase activity (e.g., repeated customer, pending or canceled purchase)
Integrations
Moosend integrates natively with several tools and platforms to enhance your marketing efforts. Some of its integrations include:
- WordPress
- Moosend API
- MailChimp Synchronizer
- Elementor
- WooCommerce
Plus, you can connect to Zapier and Piesync for additional integrations.
Ecommerce AI
Moosend’s e-commerce AI technology helps you track and improve the customer journey and improve targeting. It helps you manage your contacts with such features as,
- Sending reminder emails to subscribers with abandoned shopping carts
- Sending product recommendations to your mailing list
- Creating personalized messages to communicate directly with specific users
Moosend’s AI-powered customer engagement capabilities help you engage, nurture, and convert customer relationships and deliver personalized experiences.
GPDR Compliance
General Data Protection Regulation (GDPR) is a regulation in Europe that protects people’s data and privacy. It addresses the transfer of personal data outside the European Union.
Having an email marketing tool like Moosend means your site is protected. You won’t have to worry about violating GDPR compliance.
Pros and Cons of Moosend
No Moosend review would be complete without a balanced look at its pros and cons. Let’s start with a list of things I love about Moosend.
Pros
- Robust marketing tools: As you just read, Moosend offers a wide range of tools to conduct your marketing campaigns. Plus, it offers bonus tools to help you succeed, including downloadable,
- Weekly planners
- Lead magnets
- Newsletter writing checklist
- Email tracking tips
- Ad design advice
- E-commerce conversion and optimization ideas
- Easy to use: You don’t need any coding experience to make the most of Moosend. This tool is ideal even for beginner bloggers who would like to kick-start their email marketing campaign from start to finish. But it also has rich features for advanced email marketing teams.
- Comprehensive guides: Moosend’s blog and help center feature comprehensive and informative guides to aid your email marketing efforts. Moosend also offers Moosend Academy, which is ideal for starters who would like to learn the ins and outs of email marketing.
- Affordable: Moosend has some of the lowest prices around, along with a “free forever” plan.
- Rich portfolio: It might be reassuring to see that Moosend has impressive clientele.
Some industry-leading brands that use Moosend include,
- Gucci
- Sephora
- Domino’s
- Vogue
- Tedx
- Dixons
- GQ Magazine
- Ebony
Cons
Like any other email marketing tool, Moosend isn’t entirely flawless. Here are a couple areas where Moosend could be better:
- Deliverability rate could use improvement: According to EmailToolTester.com, Moosend’s deliverability rate stands at 88.7% as of March 2021. Some other tools have deliverability rates of 90% or higher.
- No phone support for the free plan: You’ll need to upgrade to a paid plan if you want to access customer support by phone.
Moosend pricing
I mentioned earlier that this email marketing tool is affordable. Here’s the proof.
Moosend comes with a “free forever” plan. With this plan, you don’t need to provide your credit card information. You can send unlimited emails, create signup and subscription forms, and access reporting and analytics.
However, you can’t create landing pages, add team members, access priority support, or have more than 1,000 subscribers. If and when your subscriber list grow to more than 1,000, you’ll need to upgrade to a paid plan.
Moosend’s Pro plan starts at $8 per month. The price increases as your subscriber list grows.
Larger businesses can opt for the Enterprise plan. Pricing will depend on your custom needs.
To find out how much you need to pay for a certain number of subscribers, use the slider provided on the pricing page of the Moosend website.
Note that you can pay monthly or annually. If you opt to pay yearly, you’ll get a discounted rate.
Moosend customer support
If you have questions or run into any issues, you can contact Moosend customer support via:
- Live chat
- Social media (Facebook and Twitter)
- Support ticket directly from Moosend’s website
Moosend also has phone support for customers on the Pro and Enterprise users.
How to sign up for Moosend
If you’ve read through this Moosend review and want to give this email marketing platform a try, start by heading to Moosend’s official website and click on the “Register For Free” button.
On the next page, provide your email address and click continue.
Then, enter your login domain (this is the URL you set when registering your account), set a password, and click register.
At this point, simply head to your email and click on Moosend’s confirmation email to complete your registration.
Moosend review: Final thoughts
Whether you’re a blogger, business owner, or email marketer, Moosend is an excellent choice for email marketing software. It has powerful features and detailed analytics, all at an affordable (or even free) price.
I especially recommend Moosend for bloggers who are interested in trying its free plan while they build up their email list. When comparing Moosend with alternative platforms (like Moosend vs. ConvertKit or Moosend vs. Sendinblue), you’ll find that its features and integrations are on par, but its pricing is often even more competitive.
Plus, Moosend provides free resources and tutorials to help you make the most of this tool, even if you’re new to email marketing. Thanks to its robust features and user-friendly interface, Moosend is one of my top recommendations to anyone looking for an email marketing platform for their online blog or business.
