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While videos are playing a big role in marketing these days, it takes a lot of time, effort and money to create a high-quality video. Fortunately, artificial intelligence (AI) tools can help content creators generate compelling videos from text in a matter of seconds. One leading tool that generates audiovisual content is Synthesia.

Synthesia puts AI-driven video production right into the hands of creators. This beginner-friendly software leverages AI to revolutionize video creation, and in doing so, drastically reduces video production costs. 

If you’re interested in creating high-quality videos for your website or YouTube channel, read on in this in-depth Synthesia review, where I’ll discuss how it works, as well as its key features, pricing, pros, cons, and more. 

Synthesia AI review: What Is Synthesia?

synthesia ai video generator

The Synthesia AI video creator was founded in 2017 by high-level researchers and entrepreneurs from UCL, TUM, Stanford, Foundry, and Cambridge. This game-changing synthetic media software is an AI video generator that creates videos from text prompts. 

Synthesia is already a global leader in synthetic media and works with some of the world’s most notable media brands, such as British Broadcasting Corporation (BBC), McDonald’s, Reuters, Accenture, WPP, and Ernst & Young.

You can use Synthesia to create engaging videos for e-learning, customer onboarding, YouTube channels, websites, advertisements, and other marketing materials. With this AI video generator, you don’t need a studio, actors, video recording, or audio equipment to make a high-quality video.

How Does Synthesia AI Work?

Creating a video with Synthesia is simple. All you need to do is follow a few steps, and the tool does the rest. Here’s a step-by-step guide to creating a video with Synthesia:

1. Choose a Suitable Presenter or Create Your Own

In the Synthesia panel, you’ll find more than 40 presenters to choose from. If you’re on a premium plan, you can also create and customize your own avatar. After choosing or creating the avatar, you can change the following aspects: 

  • Background
  • Images
  • Music
  • Shapes

2. Write Down a Script

You’ll need to write a script for your video before beginning the video creation process. You also have the option of uploading a video you currently have in your library so that Synthesia can create a duplicate video in a different language. Simply choose the target language, accent, and voice, and Synthesia will generate the video for you in minutes.

3. Let Synthesia Process the Script and Create a Video

If you’re creating a video from scratch, the AI tool will rely on your script as the basis for your video. After writing the script and selecting your preferred language, the AI tool will begin generating the video. 

4. Download and Stream the Video

This is usually the last step after Synthesia completes processing your video. Once it’s ready, you’ll be prompted to save, stream or share your video.

Popular Use Cases of Synthesia

You can use your Synthesia-created videos for just about anything, but here are some of the most popular uses: 

  • E-commerce videos
  • Tutorials
  • How-to videos
  • E-learning
  • Corporate communications
  • Visual chatbots

Key Features

synthesia ai video review

Here are some of the most notable features of the Synthesia video creator:

Converts Text Into Video in Minutes

The Synthesia AI video generator tool transforms plain text into a professional video within minutes. It can create a high-quality video up to 30 minutes long. 

Customized Avatars

If you don’t wish to use one of the built-in presenters, you can create your own deepfake avatar. Creating a customized avatar only takes about five minutes. 

To do this, upload an image of yourself, then let the AI tool generate an avatar for you. 

Note that this avatar creation feature is not free. This add-on costs around $1,000.

If you choose to go this route, here’s how to create a customized avatar with Synthesia:

  • Shoot your own video.
  • Submit the video to Synthesia.
  • Pay for the add-on feature.
  • Wait for the processing, which can take up to 10 days.
  • Access the avatar in your Synthesia studio application.

Note that to prevent abuse of the system, Synthesia requires consent from anyone planning to create a custom avatar. You’ll need to record a video and read out a consent script provided by Synthesia. Then, you’ll upload it as part of your footage.  

Supports Multiple Languages

Synthesia currently supports about 40 languages. When creating the video, you can select your preferred language, voice, and accent. 

Built-in AI Presenters

Synthesia gives you the option to select a built-in AI presenter of your choice if you don’t want to create your own AI presenter. Currently, there are over 40 presenters to choose from.

Custom Backgrounds

When creating a video with Synthesia, you can add a background of your choice by simply uploading any image, ideally with a resolution of 1920 x 1080. 

If you don’t want to use a custom background, you can opt for the free slide templates provided by Synthesia.

Custom Audio

synthesia ai video

Synthesia allows you to upload your own recorded voice clips and sync them with your video. However, this feature is only available in the enterprise edition of the tool.

Music

Synthesia has its own playlists, where you can choose any song and add it to your video as background music.

Supports HD Video Downloads

After creating your video with Synthesia, you can download the final output in Full HD resolution (1920 x 1080).

Easily Share Videos

Synthesia has a dedicated video sharing page if you want to share your video on social media platforms.

Supports Translation

Synthesia supports over 40 languages and allows users to convert the same video into multiple languages of their choice. In fact, you can use up to five languages in one video. 

Some common languages supported by this tool include Mandarin, Arabic, Bulgarian, Danish, and English. 

Allows Video Updates

You can update your previous videos within the app. For instance, you can change the text or video background.

Supports Multi-Slide Videos

Multi-clip functionality is a feature that allows users to combine several Synthesia videos into one video without requiring third-party software. 

Has an Advanced API

Synthesia video creator has an advanced API for building engaging and powerful videos within the app. 

 Create a Free Video With Synthesia

Synthesia Pros

Here are some reasons you’ll love Synthesia: 

  • Saves video creators hours of work
  • No technical knowledge required
  • Generates texts to videos in minutes
  • Creates videos in over 40 languages
  • Exports videos to user’s Learning Management System
  • Comes with over 40 built-in avatars

Synthesia Cons

Like any other AI tool, Synthesia isn’t perfect. Here are a couple of reasons why: 

  • Personal plan has limited features. For instance, it lacks custom avatars and API access.
  • Doesn’t support 4K videos

Synthesia AI Pricing

synthesia ai video creator

Synthesia has a free trial, which is limited to 200 words for the first video. On the free trial, you can select a video style, write a script, and then let Synthesia create the video. 

You’ll also need to provide an email address to receive a link to the video, which will arrive in about two minutes after video processing. 

After your free trial, Synthesia has two paid plans: Personal and Corporate. 

Personal Plan

The Personal plan costs $30 per month. Some of its features include: 

  • Text to video support
  • 10 video credits each month (each credit is equivalent to 1 minute of video)
  • Up to 50 different languages
  • MP4 downloads
  • Pre-built templates
  • Video sharing pages

Limitations of the Personal Plan

While the personal plan might be a great fit, it does come with some limitations, as explained below. 

Limited Monthly Credits

If you use up your allocated monthly credits, you’ll need to buy 10 extra credits for $30. That means you can’t exceed a cumulative video length of 10 minutes per month unless you spend more money.

Limited Video Length

The Personal plan is limited to a video length of 10 minutes, no matter the number of credits. This means that if you want to create longer videos, you’ll need to upgrade to the Corporate plan.

Limited Amount of the Number of Videos You Can Merge

The number of videos you can merge into a single video is limited to six. For this reason, you’ll need to plan accordingly on how you’ll use the multi-slide feature.   

Paid Advertising Campaigns Restrictions

Synthesia prohibits using its videos with built-in avatars in social media paid advertising campaigns, such as Facebook or Instagram ads. But you can still embed the videos on your website or post them on your social media page as long as you don’t promote them. 

If you want to use Synthesia-made videos with built-in avatars in paid advertising, you’ll need to upgrade to the Corporate plan or buy the custom avatar feature for $1,000.

Lack of Custom Avatars

A personal plan user will need to upgrade to the corporate plan to access custom avatars. 

Lacks API Access

You’ll need to upgrade to the Corporate plan if you want to use the Synthesia API to create custom videos with a few lines of code.

Corporate Plan

synthesia ai video generator

The Corporate plan pricing depends on your needs and use cases. For the exact pricing, users are required to contact support.

Synthesia’s Corporate plan includes: 

  • All personal plan features
  • Up to 50 slides for a single video
  • Audio uploads
  • Custom fonts and avatars
  • API access
  • Priority support
  • Access to premium services

You can request a demo to try out the Corporate plan before purchasing it. To do this, visit Synthesia.io’s website pricing page and click on Book a Demo. After that, fill in and submit your personal information in the contact form that appears. 

Users who want to create short videos or promos would likely do better on the Personal plan. However, if you want advanced features such as API access and long-length videos, the Corporate plan is probably a better option. 

How To Sign Up For Synthesia 

review of synthesia ai video generator

It’s easy to sign up for Synthesia. Here’s all you need to do: 

  • Click here to head to the official Synthesia website
  • Click on Create Account
  • Fill in your personal details in the form that appears and click on Continue
  • On the next page, fill in additional information such as your use case and company size
  • After that, you’ll be redirected to a payment page
  • Add your card information and confirm your subscription

Once you receive your confirmation email, simply click on the confirmation link and access your account.  

 Try a Free Trial of Synthesia

Who Is Synthesia Best For?

Synthesia is designed for regular video content creators. It’s best for:

  • Online Trainers: Trainers can use Synthesia to make video presentations and tutorials for an audience anywhere in the world.
  • Small businesses: Small business owners can use Synthesia to create high-quality marketing videos in minutes to promote their products and services.
  • Marketers: Online marketers use Synthesia to create marketing videos for better conversion and sales.
  • Corporations: Major corporations can use Synthesia AI to create professional videos without needing a studio or expensive equipment. All they need is a script.
  • Freelancers: Synthesia doesn’t require any prior video production skills when it comes to creating professional videos. For this reason, freelancers can utilize its power to create real human-made videos and earn more.

Synthesia FAQ

Still have questions about the Synthesia AI video generator? Here are some answers to the most frequently asked questions. 

Is Synthesia AI Video Free?

Synthesia doesn’t offer a free plan, but new users can take advantage of the free trial available on its official website. Its cheapest plan costs $30 per month.

How Does Synthesia AI Work?

Creating a video with Synthesia doesn’t require any prior video production skills. All you need to do is select an avatar, write a script, select features such as the desired background and language, and then wait for Synthesia to process and create the video.

Is Synthesia Worth Buying?

Synthesia helps save time when creating professional videos. It also saves you a lot of money you would have used to pay actors, buy equipment or hire studio space. If you’re looking for a time-saving AI video generator tool, it’s certainly worth a try.  

What Is Synthesia AI Used For?

Synthesia can be used to create training, tutorials, presentations, and marketing videos. The AI tool supports two use cases: Create and Personalize. 

  • Synthesia Create: Allows users to create professional videos using their own written scripts that form the basis for the video.
  • Synthesia Personalize: Allows users to create personalized videos for various use cases.

How Much Does Synthesia Cost?

Synthesia has two premium plans. The Personal plan costs $30 per month for 10 video credits, while the Corporate plan with advanced features has a custom pricing that depends on your needs.

Does Synthesia Have an API?

Yes, it does. You can use the Synthesia API to create custom videos with a few lines of code.

What Kind of Customer Support Does Synthesia Offer?

You can contact Synthesia customer support using a 24/7 live chat widget on their website or use their help center to look for answers for the most common questions. 

How Many Languages Does Synthesia Support?

Synthesia supports over 40 languages.

 Try Synthesia

Are you curious about other ways that artificial intelligence can help you promote your brand? Head to my guide on the best AI writing tools to help you generate blog posts, social media copy and more.