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Like Google, YouTube is a search engine. Users type in words and phrases to find videos. If you want to get your YouTube videos in front of the right audience, incorporating these words and phrases (aka, keywords) in your titles and descriptions is essential. YouTube keyword tools can show you which keywords to target.
The best YouTube keyword tools will reveal what your audience is searching for so you can optimize your videos and get them ranking in YouTube’s search. Using keyword optimization will also increase the chance of your videos appearing in the suggested or recommended video column of YouTube.
If you’re eager to boost your channel’s visibility, viewership, and rankings, check out these leading YouTube keyword tools. Specifically, we’ll look at,
What to look for in a YouTube keyword tool
There are lots of YouTube keyword research tools out there, but some are more helpful than others. A great keyword research tool has features such as,
- Organic traffic insights
- An easy-to-use user interface
- In-depth search engine results page (SERP) overview
- A list of alternative keyword suggestions
- Keyword rank tracking
- Detailed keyword metrics
All of these metrics will help you understand what your target audience is typing into YouTube and how many times a keyword is being searched per month. Plus, you’ll see how competitive a keyword is, which can give you insight into whether you’ll have a chance of ranking for it.
If you’re fairly new to YouTube, you typically want to look for keywords with a decent monthly search volume and relatively low competition score. That way, you’ll have a better chance of getting your video popping up in the search results than you would if you went after a highly competitive keyword.
Now that you know what to look for, let’s check out some of the best keyword tools for YouTube.
7 best YouTube keyword tools
TubeBuddy is a free Chrome browser extension that integrates with your YouTube channel.
After installing the TubeBuddy extension on Chrome, you’ll create a TubeBuddy account, sign in and add your YouTube channel. Next, you’ll go to YouTube and see a sidebar containing keyword data for any word or phrase you type into the YouTube search bar.
The search results will show the global search volume of the keyword and keyword competition score. TubeBuddy will tell you whether each keyword is easy or difficult to rank for. Other keyword stats include:
- Total keyword searches per month
- Most views generated by the keyword
- Least views generated by the keyword
- Keyword in titles, description and tags
- Number of channels that published the keyword in the last seven days
- A top channel using the keyword
- Videos you own containing the keyword
TubeBuddy limits the results of the most used tags and related searches from top-ranking videos. If you want to access all the data, you’ll need to upgrade to a paid TubeBuddy account.
TubeBudy also displays analytics for each video. When you click on a video, its Videolytics overlay will appear. The overlay displays stats such as:
- Total number of views for the video and channel combined
- Total number of subscribers
- Total number of videos published on the channel
- Full list of tags
This data is very useful, as it helps you analyze what your competitors are doing and understand the approach that other creators are taking in your niche.
Lastly, when you upload a video on your channel, TubeBuddy suggests relevant tags that you can use to improve your channel’s YouTube search rankings.
In addition to its free extension, TubeBuddy has three premium plans if you wish to upgrade your license: Pro, Star and Legend.
- Pro plan costs $9 per month and provides enhanced optimization
- Star plan costs $19 per month and offers enhanced video analytic tools.
- Legend plan costs $49 per month and has all the features of Pro and Star plans, plus additional features.
Not only is Semrush a great keyword research tool for Google, but it can also help you discover keywords on YouTube. You can find tons of keywords for your channel with Semrush’s Keyword Magic Tool.
This tool, which won the PubCon Interactive Marketing Award for best digital tool in 2019, provides a wide range of keyword suggestions and has a database with over 20 billion keywords.
You can try the tool for free by creating a Semrush account and then selecting the free trial option. Then, enter a keyword of your choice in the Keyword Magic Tool search box to view the results.
Note that the free trial lasts for seven days, after which you’ll be required to upgrade to a premium account. Data provided by the tool includes:
- Search volume
- SERP features
- Keyword difficulty
- Keyword and backlink analytics
It also includes keyword planning capabilities such as smart filters, auto-grouping keywords and integration with other tools. The only downside of this tool is that it’s relatively expensive compared to other options.
Semrush has three premium plans: Pro, Guru and Business.
- Pro costs $119.95 per month and is suitable for newbies and small in-house teams.
- Guru plan costs $229.95 per month and is ideal for small and medium-sized enterprises.
- Business costs $449 per month and is suitable for large enterprises.
Keywords Explorer is a keyword research tool by Ahrefs that you can use to discover and analyze thousands of keywords. It runs on a huge database with more than seven billion keywords and is updated monthly.
The tool can suggest thousands of keywords and supports data from 171 countries. It uses clickstream data to provide up-to-date and accurate information.
Keyword Explorer’s features include,
- Keyword difficulty score
- Clicks metrics
- Advanced SEO metrics
- SERP overview and positions history
- Keyword lists
- Accurate search volumes
Ahrefs offers a seven-day free trial for new users, after which you’ll be required to subscribe to a premium plan.
Ahrefs has four premium plans: .
- Lite costs $7 for seven days, then $99 per month, and suits small enterprises.
- Standard costs $7 for seven days, then $179 per month, and suits in-house marketers.
- Advanced costs $399 per month and supports three users
- Agency costs $999 per month and supports five users
4. Keyword Keg
Keyword Keg is a powerful YouTube keyword tool with data from various data sources such as YouTube, Wikipedia, Alibaba, Amazon, eBay, and Playstore.
You can use it to research YouTube keywords and optimize your videos. It allows you to filter data based on country, language, buyer intent, and product info.
Its various filters streamline the keyword research process, saving you from wasting time on low-value keywords. You can also export keywords and metrics to CSV, Excel or PDF format with this tool.
Unfortunately, Keyword Keg does not have a free trial for new users; you’ll need to purchase a subscription to use the software. The developers do offer a 48-hour money-back guarantee if the software does not serve your needs.
Keyword Keg gives you insight into,
- Keyword strength
- Related keywords
- Search volumes
- Cost per click
- Long-tail keywords
This YouTube keyword tool has four premium plans: SEO freelancer, SEO consultant, SEO expert and SEO agency.
- SEO freelancer costs $38 per month, and it is best suited for website owners.
- SEO consultant costs $76 per month and suits SEO professionals.
- SEO expert costs $194 per month and works great for Value Added Service experts
- SEO agency costs $762 per month and suits large businesses and agencies.
Try Keyword Keg
You can install VidIQ as a Chrome extension and use it to improve your YouTube channel’s rankings, subscriber engagement and visibility. It works similar to TubeBuddy and provides tag suggestions whenever you upload a new video.
You can also use VidIQ to,
- Analyze keywords
- Discover new keywords
- Understand keyword relevance
- Conduct competitor research
After typing in a keyword and selecting your country of choice, VidIQ’s results will show you search volume, keyword difficulty score, related queries, keyword stats, competition, and overall keyword strength.
VidIQ also displays channel tags and video tags, which you can export as a CSV. Additional useful tools from VidIQ include:
- Channel audit tool, which allows you to review the performance of your YouTube channel and areas for improvement.
- Velocity tool, which measures the momentum of your YouTube videos.
- Competitors tool, which monitors your competitors’ performance.
VidIQ’s free version has limited features; you’ll need to upgrade to a premium plan to access its advanced features.
VidIQ has three premium plans: Pro, Boost and Boost+.
- Pro costs $7.50 per month.
- Boost costs $39 per month.
- Boost+ costs $415 per month.
Ubersuggest is a YouTube keyword tool by SEO guru Neil Patel, providing search volume data, cost per click, competitor research, keyword trends, and more. It’s an excellent option for newbies or individuals on a budget.
The tool recommends proven strategies to improve your YouTube channel’s ranking and generates hundreds of keyword suggestions. You can find out what users are searching for or see what your competitors are ranking for.
Ubersuggest has a keyword discovery tool and relies on Google auto-suggest to identify the best keywords for your channel. All you need to do is type in a keyword, and the tool will analyze it and provide the best keyword suggestions.
You can use Ubersuggest for three free searches per day or upgrade to one of its premium plans. It has three premium plans: Individual, Business and Enterprise.
- Individual plan costs $12 per month and suits small businesses and websites.
- Business plan costs $20 per month and suits small and medium-sized enterprises.
- Enterprise costs $40 per month and works best for large businesses.
Ubersuggest has a seven-day free trial for all its premium plans. Alternatively, you can opt for a lifetime plan (a special limited time offer) if you don’t want to commit to monthly subscriptions.
Keywordtool.io relies on the YouTube’s autocomplete feature to create keyword lists. It provides valuable insight on search volume data, keyword trends, cost per click and keyword competitiveness. You can use it to discover what people are searching for on YouTube.
Keywordtool.io has a simple and easy-to-navigate user interface and shows data from different countries. When you search for a keyword, the tool divides the results into four categories:
- Keyword suggestions, which contains all autosuggest keywords.
- Questions, which contain autosuggest keywords formatted as questions.
- Prepositions, containing autosuggest keywords with prepositions.
- Hashtags, which consist of keywords with hashtags.
You can also filter the autosuggest results and remove keywords containing unwanted words or phrases. You can export your findings in an Excel or CSV format.
Keywordtool.io has a free version with limited features, or you can subscribe to a premium plan to access advanced features. It comes with a 30-day money-back guarantee if you’re not satisfied with the tool.
Along with its free version, this YouTube keyword tool has three premium plans: Pro Basic, Pro Plus and Pro Business.
- Pro Basic costs $69 per month.
- Pro Plus costs $79 per month.
- Pro Business costs $159 per month.
YouTube keyword tools: Final thoughts
With YouTube keyword tools, you don’t have to play a guessing game when growing your YouTube channel. Instead, you can use hard data to optimize your channel for search and increase views, likes and subscribers.
YouTube keyword tools will help you understand what your target audience is searching for. These tools can help you brainstorm new ideas for your niche or optimize your existing content with high-traffic keywords.
When used correctly, these free or premium YouTube keyword tools can help you land a top spot in the YouTube SERPs, improve the overall ranking of your channel, and grow your viewership.
Along with using these tools, don’t forget to check out YouTube’s auto-complete feature. When you type a query into YouTube, the drop-down menu will give you related suggestions.
These auto-completed suggestions are also useful keywords to incorporate into your channel, since they come directly from YouTube and reveal what other people typically search for.
If you’re also running a blog, head to my list of the best keyword research tools to optimize your posts for Google.